Advertiser: How Your Target ROAS Affects Your Win Rate with ChaChing's Advertising Model

As the advertiser, you control your target ROAS. Your target ROAS determines how much you pay ChaChing each time we bring you a conversion as well as how much payback ChaChing can offer shoppers as a reward for buying your products. For example, a target ROAS of 4 would mean that you would pay a cost per order (CPO) of 25% of the product's price when ChaChing brings you a conversion. ChaChing is then able to give almost all of that CPO back to the shopper. A target ROAS of 5 would mean that you would pay a CPO of only 20%, but then there would be less CPO to give back to the shopper.

You can increase your sales volume by decreasing your target ROAS, which then allows ChaChing to raise the size of the shopper’s incentive to purchase. Higher purchase incentives can increase your % win rate. You can also increase your target ROAS (up to 5) which can decrease volume of sales but can improve ROI (return on investment).