Advertiser: Target ROAS, Cost Per Order (CPO), and What They Mean

As the advertiser, you control your target ROAS (return on advertising spend). Your target ROAS determines how much you pay ChaChing each time we bring you a conversion as well as how much payback ChaChing can offer shoppers as a reward for buying your products. For example, a target ROAS of 4 would mean that you would pay a cost per order (CPO) of 25% of the product's price when ChaChing brings you a conversion. Thus, your cost per order is how much it costs you to acquire an order. ChaChing is then able to give almost all of that CPO back to the shopper. A target ROAS of 5 could mean that you would pay a CPO of only 20%, but then there would be less CPO to give back to the shopper.

You can increase your sales volume by decreasing your target ROAS, which then allows ChaChing to raise the size of the shopper’s incentive to purchase. Higher purchase incentives can increase your % win rate. You can also increase your target ROAS (up to 5) which can decrease volume of sales but can improve ROI (return on investment).

Here at ChaChing, we just ask you a simple question: What do you want to pay per order? On ChaChing, we will get you conversions at that target ROAS/CPO amount - or you pay nothing!

Remember: Changing your default target ROAS on ChaChing is easy. Just follow these steps:

• To edit overall campaign target ROAS, log into the ad platform, click the store account you'd like to change the default target ROAS for, and click the “Edit campaign ROAS” button at the top of the dashboard.
• Enter the new campaign target ROAS and decide if the new campaign ROAS should override the individually set CPOs/target ROAS’s or not.
• Then click "Update".